Media monitoring is the activity of monitoring the output of the print, online and broadcast media. It can be conducted for a variety of reasons, including political, commercial, scientific, and so on.
Alternatively for these monitoring services we as well provide following services:
- Press clipping service or agency
- Media cutting service or agency
- Information logistics service
- Media intelligence
- Media information services
A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial opinion, specifically or widely. We provide these services to specialize your coverage by subject, industry, size, geography, publication, journalist, or editor. Though media monitoring is generally used for capturing content or editorial opinion, it also may be used to capture advertising content.
Media monitoring services have been variously termed over time, as new players entered the market, new forms of media were created, and as new uses from available content developed. An existing group may provide such a monitoring service, as it relates to their main purpose, while a monitoring agency generally provides such as their main business.
